Media Relations Kit

All of the Media Kit components for the YMCA Strong Kids Campaign can be found below.

You can use the provided Press Release and Media Invite Templates to conduct your association’s own Strong Kids media relations activities. Click on the templates below to open and save. Then replace the information in red with your YMCA Association information before distributing it to your local media outlets.

If you are unsure as to what to do with the below items, we’ve also included Tip Sheets for your convenience. The following Tip Sheets will guide you through your media relations activities:

• Tips for Distributing Press Releases – Information about preparing a Press Release, distributing it to the media, and following up
• Tips for Keeping the Momentum Going – Information about hosting events, distributing Media Invites, and following up
• Tips for Pitching Ideas – Information about different kinds of Media Pitches, Pitch Letters and following up

Campaign Message

Strong Kids Campaign 2008 Media Messages (48 kb)

Templates

Strong Kids Kick Off Press Release Template (34 kb)

Strong Kids Wrap Up Press Release Template (34 kb)

Strong Kids Media Invite Template (31 kb)

Tips

Tips for Distributing Press Releases (39 kb)

Tips for Keeping the Momentum Going (38 kb)

Tips for Pitching Ideas (39 kb)